Abu Dhabi National Exhibitions Company (ADNEC) and Expo Tel Aviv, the leading exhibition center of Israel, enters into partnership to encourage and promote further collaboration and cooperation in the business of travel and tourism sector in the region. The MOU signed will help in identifying and capitalizing on the business opportunities for the Middle East’s business tourism sector and will facilitate new business setup in Abu Dhabi.
The Memorandum of Understanding (MoU) signed between the two leading exhibition centers will forge a relationship and enhance their respective new business pipelines and increase opportunities for collaboration at both venues as reported by the state news agency.
The MoU demonstrates the greater spirit of cooperation between the United Arab Emirates (UAE) and Israel. The agreement was signed at a virtual signing ceremony between Humaid Matar Al Dhaheri, Managing Director and Group CEO of ADNEC, and Tamir Dayan, CEO of Expo Tel Aviv.
Humaid Al Dhaheri in his comments about the agreement added, “Our relationship with Expo Tel Aviv will enable the wider growth of the business tourism sector in the UAE and wider region, which ADNEC consistently seeks to promote. This strategic partnership showcases ADNEC’s efforts in fostering intraregional cooperation and will offer new developments for the transfer of knowledge to local audiences. Through this partnership, we aim to foster innovation and business opportunities between our two nations.”
Al Dhaheri remarked, “Additionally, this partnership will continue to boost ADNEC’s leading status as a key destination for business tourism. Our efforts to identify opportunities for collaboration with a range of regional and global partners are ongoing, strengthening the Middle East’s and the world’s business tourism sector.”
Tamir Dayan of Expo Tel Aviv remarked, “The Abu Dhabi National Exhibitions Company and Expo Tel Aviv provide models for regional leadership in the business tourism sector. Our mutual expertise in the design, delivery, and execution of world-class events makes us natural partners. Israel and The Emirates will probably be the first countries in the world to be vaccinated against the coronavirus and lead the exhibitions industry forward and now through this MoU, we are aiming to foster our cooperation, providing further opportunities for the transfer of knowledge and expertise between our two entities. My colleagues and I look forward to working with our Emirati partners in identifying and capitalizing on new opportunities for the Middle East’s business tourism sector, and welcoming new visitors from the UAE and beyond in Tel Aviv.”
ADNEC is committed to encouraging and promoting regional collaboration in the business tourism and events sector in the region, which is evident from a range of agreements and partnerships that have been signed with other countries in the Middle East. The continued focus of ADNEC on encouraging and exploring the greater outreach opportunities with event organizers and associations in Israel at the backdrop of the historic signing of the Abraham Accords in 2020 will provide new opportunities for pan-regional collaboration and cooperation including Israeli foreign investments by encouraging business entities to explore how to start business in Abu Dhabi Global Market.
Municipally owned Expo Tel Aviv is the leading and foremost international convention center in Israel’s leading and center city of an economy, commerce, culture, and media. The center hosts approximately 400 events every year that include both local and international conventions and exhibitions, along with events, fairs, and shows. Founded in 1933, the Expo Tel Aviv International Convention Centre houses eight pavilions and 20 conference halls, 45,000 sqm of exhibition and conference space. A 400 room hotel is also currently being developed. Expo Tel Aviv attracts over 3 million visitors each year and also hosted and broadcasted the 2019 Eurovision Contest to 200 million viewers across the globe.
