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Why Is Digital Transformation About People and Not Just About Technology

Why is Digital Transformation about People and Not Just About Technology?


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While forward-thinking businesses largely focus on digital transformation, it’s crucial to note that success on the digital front hinges largely on people, not on technology. A balanced blend of human ingenuity and technology defines the path for leading businesses embracing digital transformation. The core of this approach is to inspire employees to think differently about problems. They should use technology as a means to realize their creative solutions. While digital transformation services from established professionals can propel you to success, it’s imperative to understand how this transformation involves your manpower.

The Focus lies on Focusing on Products, Systems, and Applications (PSAs)

Entrepreneurs and IT leaders often focus on products, systems, and applications as they explore their digital journey. Usually, they consider the benefits that the new technology brings to the table. However, this is a conventional path and often falls short in the digitized business ecosystem. Companies providing digital transformation services recommend bringing about a shift in mindset to encourage employees to counter the traditional modes of thinking.

Remember, every digital transformation should consider some fundamental questions at the outset.

  • What specific business challenges will these changes resolve?
  • How will this transformation differentiate us in the market?
  • What are the expected business outcomes?
  • To what extent is a mindset shift required for digital transformation success?
  • What thought patterns, behaviors, and processes need revamping?

Apart from this, leaders should also consider:

  • Whether or not the technology is going to establish a foundation for the company’s market share, innovation optimization in the future, and differentiation
  • How leaders can use the technology to lead their teams to success
  • How they can provide the necessary training to stride ahead
  • How do they anticipate this initiative will benefit the company and its team members?

For a successful digital transformation, these questions serve as the foundation. Any change should directly improve business operations, whether it’s a new tool or process. This should enhance customer experience significantly.

For example, a company offering digital transformation services may deploy new technologies like machine learning or artificial intelligence not just because they are trendy, but capable of enhancing the workflow of their clients, resulting in better operational efficiency, saving time, and building stronger relationships with customers.

Consider changes in behaviour and thought patterns

Considering changes in behaviour and thought patterns is crucial since it presents us with a fundamental insight. Digital transformation largely depends on shifts in thought patterns and behaviours. This results in a realignment of cultures, rather than the technology being used in the process. There’s no denying that technology keeps evolving. However, if employees fail to adapt to their underlying behaviours and thought patterns, the technology will prove to be futile. Rather, employees might consider it to be a burden and not a solution to boost their efficiency.

This requires leaders to try and bring about a shift in the thought patterns and behaviours of the employees. For example, your staff should consider daily communication to be more fluid and collaborative. Being the leader, you must encourage a culture defined by frequent interaction with colleagues for questions, answers, and fresh perspectives.

With these behavioral shifts in place, introducing the new technology solution becomes more effective. Also, leaders should ensure that their employees understand the reason behind incorporating new technology. This, along with the mindset and behaviours of the employees, will help them understand the value that the solution brings to the table. This makes the technology likely to be successful for the organization.

Explore the existing digital intelligence mindsets of your employees

One of the most effective strategies to encourage shifts in behaviour and mindset in employees is to tap into their existing digital intelligence. Many employees already cultivate a digital mindset in their personal lives. Embracing technology makes them more efficient on the professional front.

In the digital transformation services industry, leaders should guide their teams to grow this mindset to the workspace. So, leaders should encourage employees to recognize that they can do the same within the organization as they do in their daily lives outside work. The more you support employees in bringing their innovation mentality to work, the more innovative your organization becomes.

The truth is that digital transformation is ever-evolving, and more changes are likely to come up in the future. Unless you associate digital transformation with your people, the term continues to remain abstract. When leaders initiate a digital transformation initiative in the context of digital transformation services, their priority should be to unpack the term. This will encourage a shift in the behaviour and mindset of the employees. Leaders need to lay the groundwork for a successful digital intelligence strategy. This approach will genuinely drive change and innovation in the organization.

The IMC Group continues to be a trusted company, partnering with global organizations to assist them in their digital transformation journeys. Reach out to us and let’s discuss how you can streamline your operations as you eye digital transformation.

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